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Posted by Charles Golvin on February 14, 2011
Nokia’s announcement in London on Friday that Microsoft’s Windows Phone would be its primary smartphone platform for the future represents a dramatic shift in its smartphone strategy, one that it hopes will resurrect its once-dominant position in that market. And Microsoft hopes that adding the scale, reach, and technology of the global leader in mobile phone shipments will establish its platform as “the third ecosystem” alongside those of Apple and Google. Our clients can read Forrester’s take from a product strategy perspective here; here’s a summary:
The reality? Despite planning to ship at least 150 million Symbian devices before the platform’s demise for new products, Nokia is a non-player in the smartphone market until 2012 and Microsoft will have to provide strong incentives to other licensees to maintain Windows Phone’s relevance in the interim. That’s a big matzoh ball for both of them.
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